Design Researcher + Product Designer

Focused on the strategy and process of knowing the problem in question, learning from the users for whom we design that product or service, and synthesizing the information for decision making.

My background and experience as an audiovisual journalist are an important part of my way of structuring ideas and working. Researching, understanding what we are talking about and who we are doing it for, and thinking about an appropriate content strategy are indispensable parts of a good experience.

My resume

Design Researcher + Product Designer

Focused on the strategy and process of knowing the problem in question, learning from the users for whom we design that product or service, and synthesizing the information for decision making.

My background and experience as an audiovisual journalist are an important part of my way of structuring ideas and working. Researching, understanding what we are talking about and who we are doing it for, and thinking about an appropriate content strategy are indispensable parts of a good experience.

My resume

How do I see myself as a professional and what are my goals?

I try every year to do an exercise to see how I see myself as a professional and the way I want to grow and what I want to keep learning. This self-evaluation in different professional aspects also helps me to decide what I want to continue training in or what I want to invest in to keep growing in the direction I want. Obviously, this is never a closed issue but it allows me to have a roadmap to keep walking.

Self-Assessment de Angela Sauret Güeto

These articles have been the starting point:

  1. The 8 competencies of user experience: a tool for assessing and developing UX Practitioners
  2. Competency Management In 5 Steps: Map Your Team’s Skills Visually
  3. A Growth Plan for Designers

From them and using their ideas, I have developed the questionnaire with which I evaluate myself and, also, to ask to be evaluated by professionals with whom I work.

About me

Beyond the skills that we can have focusing on the working environment (knowledge of tools, methodologies,…) I have always considered important how we are and how we relate to our context. Because an important part of the strategy is the people who make up that team.

Therefore, for me, there are three important pillars: competence, trust and ethics. Competence is achieved if you work to obtain the best results and trust is earned as a result of this. Finally, ethics means always working with respect, equality and tolerance. Thanks to these pillars, I believe deeply in empathy and teamwork. Getting the best results means listening and bringing out the best in each person. If we talk about putting the user at the centre of all our strategies, why not do the same with our team?

Empathy

But not just lip service. Putting yourself in the other person’s shoes means doing it without prejudice and paying attention to detail. Be open.

The 5Ws

What, Who, Where, When, Why and let’s not forget the How. Whatever you do, apply this journalistic principle. Be critical.

Teamwork

Great results are not achieved alone or by putting on medals that belong to everyone. Share and learn. Be generous.